Business Genetics is the consulting studio that uses artificial intelligence and data to grow SMEs and digital brands. For real: measurable results, not slide decks.
Too many companiestalk about AI.We put it to work.
We analyze your data. We build systems that work. We scale them. We come from performance, finance and e-commerce — and we bring that discipline to every project.
01 · CONSULTING
AI Implementation
We map your processes and pinpoint where artificial intelligence creates real value. Then we integrate it into your workflow. No hype.
02 · BRAND
Brands on Shopify
From concept to launch, we build digital brands ready to scale. Store, content and acquisition funnels.
03 · GROWTH
E-commerce with AI
Performance marketing, data analysis and automation. Pushing ROAS, conversion rate and margins.
Results, not promises.
Real numbers, generated with data and performance marketing. Below, some proof from our accounts.
BGMeta Ads
€0M+
in e-commerce revenue managed on Meta
Real accounts, managed by us
BGPerformance
0x
average ROAS on Meta
Average across managed accounts
BGGrowth
+0%
sales growth in 30 days
Real case, 30 days
Proof from our accounts
A system
Report
Daily sales report generated
Numbers double-checked and archived. On your desk before coffee.
Copy
New landing page variant ready
Written by AI in the brand's tone of voice. Queued for A/B testing.
Data
Conversion anomaly detected
The system flags it and starts root-cause analysis. No data lost.
Email
Email segments and flows optimized
Automations update lists and campaigns based on real behavior.
Ads
Budget shifted to the best campaigns
Analysis ready for the morning review. We scale what works.
that never sleeps.
This is the kind of system we build. For ourselves and for our clients.
One method, four steps.
From strategy to execution. We work alongside you where AI and data create real value.
01 · Analysis
We start from the data
We see where you stand and how far you can go. Hard numbers, no guesswork.
02 · Strategy
We chart the course
A concrete roadmap: AI tools, processes and the priorities that really matter.
03 · Execution
We build and launch
No slide decks. Systems and campaigns that work, shipped to production.
04 · Scaling
We measure and scale
We optimize what drives results and amplify it. Compound growth.
Hands-onfounders,not theorists.
AB
Alessandro Bello
Founder & Co-CEO
Entrepreneur and growth hacker. AI innovator. He builds and scales digital businesses through data and continuous experimentation.
Master's in International Marketing at Hult International Business School, London. 8 years in finance as a Data Analyst — 4 of them at Barclays as a Data Scientist and 2 in insurance.
BG
Meta Ads
